Manager, Programmatic Targeting & Pricing
- Job Number: 4485734005
- City, State: Cincinnati, OH
- Posted Date: 10/16/2024
Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Location: Cincinnati or Remote
Hybrid Schedule: 3 days in office / 2 days at home weekly
Job Summary
We are seeking a highly skilled and motivated Manager, Programmatic Targeting & Pricing, as part of our Campaign Targeting & Pricing function. You will play a pivotal role in driving the success of our programmatic media campaigns by ensuring precise audience targeting and effective pricing strategies that identify opportunities to maximize yield and drive growth. You will be responsible for creating structure and processes as well as overseeing all aspects of campaign scoping and pricing for programmatic targeting & pricing. You will be collaborating closely with internal teams and external clients to achieve campaign objectives.
What You'll Do
The Manager, Programmatic Targeting & Pricing is responsible for campaign strategy & planning, audience targeting, price determination, campaign optimization, platform management, as well as analytics & reporting.
What We Need
Desired Qualifications
What You'll Need to Succeed
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation's largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
What We Offer:
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
Location: Cincinnati or Remote
Hybrid Schedule: 3 days in office / 2 days at home weekly
Job Summary
We are seeking a highly skilled and motivated Manager, Programmatic Targeting & Pricing, as part of our Campaign Targeting & Pricing function. You will play a pivotal role in driving the success of our programmatic media campaigns by ensuring precise audience targeting and effective pricing strategies that identify opportunities to maximize yield and drive growth. You will be responsible for creating structure and processes as well as overseeing all aspects of campaign scoping and pricing for programmatic targeting & pricing. You will be collaborating closely with internal teams and external clients to achieve campaign objectives.
What You'll Do
The Manager, Programmatic Targeting & Pricing is responsible for campaign strategy & planning, audience targeting, price determination, campaign optimization, platform management, as well as analytics & reporting.
- Collaborate with our client-facing sales team to develop compelling and customized proposals that align with client objectives and budgets.
- Develop and present proposal options that reflect a thorough understanding of client needs and preferences.
- Deliver innovative, targeted, measurable, and impactful campaigns that resonate with our clients' target audiences and strategic goals.
- Utilize strategic expertise to navigate clients through various programmatic campaign options.
- Analyze audience data, demographics, market trends, and pharmaceutical sales data to create and refine targeting strategies, maximizing reach and engagement. This includes scoping campaigns, establishing goals, and identifying key performance indicators (KPIs).
- Implement and iterate on processes to optimize efficiency while maintaining agility.
- Work closely with cross-functional teams to identify operational needs and implement solutions.
- Work closely with ad operations and reporting teams to execute campaigns, manage platforms, and provide regular updates on impressions, click-through rates, and other pertinent KPIs.
- Partner with the insights and enablement team to establish, execute, and deliver audience quality and script lift insights.
- Mentor and guide team members, fostering a collaborative and growth-oriented work environment.
What We Need
- Bachelor's degree (Marketing, Advertising, Business, Healthcare or related field)
- Experience in programmatic media buying or digital advertising, with a focus on campaign targeting and pricing management.
- Experience building and leading a highly effective and functional team as well as managing operational workflows.
- A strong understanding and experience working with programmatic ecosystems, including RTB, DSPs, and data management platforms.
- Proficiency in using programmatic advertising platforms
- Familiarity with ad serving technologies, data management platforms (DMPs), and ad exchanges.
- The ability to analyze data, interpret campaign performance metrics, and optimize advertising strategies accordingly is crucial for success in this role.
- Strong analytical skills, including proficiency in Excel or other data analysis tools, are required.
Desired Qualifications
- Knowledge and prior use of Salesforce, Tableau and SQL is a plus.
- Experience with Pharmaceutical data and/or the Point of Care industry is a plus.
What You'll Need to Succeed
- Excellent communication skills, with the ability to effectively collaborate with internal teams, clients, and media partners.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong leadership capabilities and a passion for mentoring and developing team members.
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation's largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
- How PatientPoint empowers women to thrive as people & professionals . Read more
- Equipping interns with the skills, knowledge, and confidence to excel. Read more
- Our CEO shares details on our culture, and why it should be on your radar. Read more
What We Offer:
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
