Manager, Digital Health Media Strategy

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Location: Cincinnati

Hybrid Schedule: 3 days in office / 2 days at home weekly

Job Summary
We are seeking a highly skilled and motivated Manager, Digital Health Media Strategy, as part of our Campaign Targeting & Pricing function. As the Manager, Digital Health Media Strategy, you will play a pivotal role in driving the success of our digital health media campaigns by ensuring precise audience targeting and effective pricing strategies that identify opportunities to maximize yield and drive growth. You will be responsible for creating structure and processes as well as overseeing all aspects of campaign scoping and pricing for the digital health media strategy function. You will be collaborating closely with internal teams and external clients to achieve campaign objectives.

What You'll Do

The Manager, Digital Health Media Strategy is responsible for campaign strategy & planning, audience targeting, campaign optimization, platform management, as well as analytics & reporting.
  • Collaborate with our client-facing sales team to develop customized proposals that align with client objectives and budgets.
  • Develop and present visually compelling options and proposals to clients in a clear, concise, and persuasive manner, demonstrating a deep understanding of their needs and preferences.
  • Deliver innovative and impactful campaigns that resonate with our clients' target audiences.
  • Leverage technology, data, and strategic expertise to deliver targeted, measurable, and impactful results for clients.
  • Identify and reach specific audience segments by leveraging audience insights, demographic data, and market trends. This involves campaign scoping, setting campaign goals, and identifying key performance indicators (KPIs).
  • Continuously evaluate and optimize campaign tactics to maximize efficiency and effectiveness. This includes tracking expenditures, forecasting campaign costs, and optimizing budget allocations.
  • Implement and iterate on processes to optimize efficiency while maintaining agility.
  • Work closely with cross-functional teams to identify operational needs and implement solutions.
  • Collaborate with our client operations reporting team to provide regular reporting on impressions, click through rates and other relevant key performance indicators (KPIs).
  • Collaborate with our strategy & insights team on the set up, execution and delivery of audience quality and script lift insights.
  • Manage, mentor, and guide team members through fostering a collaborative and growth-oriented work environment.

What We Need
  • Bachelor's degree in marketing, advertising, business administration, health care or related field.
  • 5+ years of experience in digital advertising, with a focus on campaign targeting and pricing management.
  • 2+ years of experience building and leading a highly effective and functional team as well as managing operational workflows.
  • Candidates should have a strong understanding of the digital advertising ecosystem and experience working with programmatic platforms and technologies.
  • Proficiency in using programmatic advertising platforms is essential. Familiarity with ad serving technologies, data management platforms (DMPs), and ad exchanges is also important.
  • The ability to analyze data, interpret campaign performance metrics, and optimize advertising strategies accordingly is crucial for success in this role.
  • Strong analytical skills, including proficiency in Excel or other data analysis tools, are often required.

Desired Qualifications
  • Knowledge and prior use of Salesforce, Tableau and SQL is a plus.
  • Experience with Pharmaceutical data is a plus.

What You'll Need to Succeed
  • Excellent communication skills, with the ability to effectively collaborate with internal teams, clients, and media partners.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong leadership capabilities and a passion for mentoring and developing team members.

#NAS

#LI-ED1 #LI-Hybrid

What We Offer:
We know you bring your whole self to work every day. That is why we are committed to providing modernized benefits and cultural perks to our teammates. We offer competitive compensation, comprehensive and affordable benefits, flex time off to rest and charge, where applicable, a hybrid work model, mental & emotional wellness resources and coaching, 401K and more.

About PatientPoint:
PatientPoint® is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation's largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year. Learn more at patientpoint.com.

PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V