Marketing Director, Life Sciences

It is an exciting time to be part of the PatientPoint team! As the clear leader in the point-of-care industry, we offer an ideal, people-focused place to innovate, positively impact patient education and doctor-patient connections, and be inspired to build a great career.

Job Summary

PatientPoint is looking for a Marketing Director who will create and execute integrated marketing communications plans to engage life science prospects and current clients. You will be responsible for successfully creating the business unit's marketing strategy and overseeing its execution for its entire portfolio of offerings. You will design and direct multi-channel campaigns, programs and other initiatives that drive awareness of the point-of-care channel and optimize brand value. You will also be responsible for planning, organizing and equipping sales teams with marketing resources that help generate new prospects and advance existing opportunities.

What You Will Do
  • Drive alignment with business leaders on marketing strategies and tactics
  • Develop a deep understanding of the needs of the target audience and buying process
  • Leverage a wealth of campaign knowledge to select the right channels, design the right touchpoints and the deliver the right messages to prospects and clients
  • Interface with sales to determine sales enablement needs; create resources and presentations for key use cases
  • Communicate with and educate sales team regarding new and planned marketing activities
  • Liaison with product team to gain full understanding of product roadmap and resulting marketing and sales enablement needs

What We Need
  • 7-10 years of direct experience in marketing or communications within a healthcare setting
  • Bachelor's degree in Marketing, Communications, Journalism, Professional Writing or relevant field

Desired Qualifications
  • Experience with Salesforce and/or Pardot a plus
  • Knowledge of the healthcare industry

What You Will Need to Succeed
  • Highly developed training, presentation and written communication skills
  • Expert ability to manage projects from concept to completion
  • High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
  • Ability to communicate effectively with senior management

What We Offer We know you bring your whole self to work every day. That is why we are committed to providing modernized benefits and cultural perks to our teammates. We offer competitive compensation, comprehensive and affordable benefits, flex time off to rest and charge, where applicable, a hybrid work model, mental & emotional wellness resources and coaching, 401K and more.

About PatientPoint PatientPoint ® is the patient engagement platform for every point of care. Our innovative, tech-enabled solutions create more effective doctor-patient interactions and deliver high value for patients, providers and healthcare sponsors. Through our nearly 140k unique healthcare provider relationships, PatientPoint's solutions impact roughly 750 million patient visits each year, further advancing our mission of making every doctor-patient engagement better ® . Learn more at

PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V